“Words are the most powerful drug used by mankind”.

So said old Ruddy Kipling and I’m inclined to agree. Truth be told, I’m a bit of a word junkie – which is why I chose my particular profession.

You see, I realised long ago that I could get my linguistic fix by becoming a copywriter. So that’s what I did.


Great question. Basically, a copywriter helps brands to shine across a range of communications.

From outdoor, social and press advertising to email marketing campaigns and website content, a copywriter uses the power of words to deliver better results – whether that’s building awareness, increasing conversions or improving user experiences.

After all, you don’t need a thousand words to paint a pretty picture – you just need the right ones.

And that’s where I come in.